Facing a lack of industry knowledge and support, we spent three years building the world’s first Skin Tone Research Lab to test, develop and manufacture high-performance products based on the functional and physiological differences of phototypes IV, V, and VI.

We launched the skintone society to continue the work we are doing in our community and we need you.

Join our club to get exclusive access to new product launches, and events and help to shape the products we make next by sharing your skin story.

Together we can bring awareness to the skincare equity gap - and play a part in closing it. Let’s inspire skin confidence in our community, whose needs have been unmet for far too long.